Partners

Sell £50k-£100k more tickets without spending more on marketing

We enhance your Spektrix booking flow to capture more revenue from your existing traffic.

Book 15 min discovery call

Reclaim lost revenue every day

Monthly website traffic:

30,000pm

Additional revenue per year

+£86,400

New total annual revenue

£432,000

Per month

+£7k

Conversion lift

+25.0%

Calculation shows the impact of improving conversion from 2% to 2.5% (+25.0% uplift) on your website traffic, with an average order value of £48 across all transactions.

15 years optimising global payment flows, now dedicated to UK theatres

Working with Reading Rep to sell 138% more tickets on mobile

Great shows. Strong marketing. But over 75% of website visitors left during checkout. Thousands in monthly revenue simply walked away.

The leak was obvious, but the causes weren't. Even when people wanted the tickets, something was stopping them.

Over 75% of people leaving during checkout

100's of session recordings revealed the exact moments people gave up, and the friction points they couldn't overcome.

Using real-time data to see why people leave

We redesigned the journey to be fast, mobile-first, and accessible based on 15 years working on payment flows with global brands.

1000's of hours learning why people don't buy

The results…

We took benchmarks before and after a 6 week period

6 week results*

+1100

+138%

+12%

+54%

newsletter signups

mobile ticket sales

donations

average order value

*Full metrics under NDA

Words from the team

Our website drives 99% of ticket sales, but we had no idea how many people were leaving at checkout. It was shocking to discover how much of our marketing effort wasn't reaching its full potential, all because of a fixable problem.

Nick Thompson

Executive Director, Reading Rep

Book 15 min discovery call

Try our proven insights. No risk. Just results.

We've spent thousands of hours studying why people abandon checkouts. Here's how we fix yours:

Benchmark

We pinpoint where you're losing sales

Activate

Your optimised checkout goes live instantly

Monitor

Watch your sales climb in real-time

Grow

See improvements in ticket sales, donations, and order values

Only pay when it works*

See results before you pay. Then £250pm for the first 10 theatres.

*Plus, you benefit from continual updates as our network of theatres grows.

Book 15 min discovery call

We've designed checkouts for global giants. Now we're perfecting yours.

"

They felt more like a partner than a supplier and delivered near perfect client scores.

Ria Jesrani

Associate Director, Ipsos

"

Caboodle are an exceptional digital team. I trust them to get results.

Rob Stevens

Head of UX, GfK

"

I’M BLOWN THE F*CK AWAY. You built on an idea and made it even better!

Kerry Hebert

UX Director, Visa

Book 15 min discovery call

We're on a mission to help every venue sell more tickets

We're checkout experts who partner with theatres and cultural venues to grow their digital sales.

After spending years optimising experiences for global brands, founders Chris and Lucy now focus on what matters most: helping culture thrive in every community. You work directly with us. No account managers, no juniors. Just two people obsessed with turning more of your website visitors into ticket buyers.

We've co-written the global standards in checkout experience. Now we use that expertise to fix what's broken in your booking flow, because brilliant marketing shouldn't be wasted on a bad checkout.

Ready to get more bums on seats? Let's do this!

Proud to work with